Linked by Pink with Texas Legends and Frisco ISD

We recently celebrated our third annual Legends Pink Night with the Texas Legends, our local NBA Development League team. Just like in 2015 & 2016,
it was a fun and festive night in which the Legends players donned pink, as did their dancers and fans, in celebration of Helping Women Now.  We again had lots of fun engaging with fans and followers on social media using the hashtag: #LegendsPinkNight. And, most importantly, we again honored the brave survivors in the arena and took a moment to reflect on how many fans—and their families—had been touched in some way by breast cancer.

However, we did something new and very special this year. Local high school students who had fundraised in support of NBCF’s programs joined us on center court during halftime to connect an oversized pink chain link. Each link in the chain represented $40 raised/donated. These generous and
passionate young supporters raised over $10,000 to help women affected by
breast cancer through our free early detection screenings, Patient Navigation Program, and breast health education initiatives.

What made this moment that much more special was that these students came from a number of rival high schools throughout Frisco Independent School District. While they compete against one another on the athletic fields and at regional competitions for a variety of academic and extracurricular activities, they united together for the cause of helping women affected by breast cancer. We are so thankful to both the Legends and these FISD fundraisers for helping us share NBCF’s mission and programs with those who need it most.

If your school, church, sports team, club, sorority or fraternity is interested in putting together your own campaign to make a difference for those affected by breast cancer, please email our Fundraising team at [email protected]. You can borrow this Linked by Pink idea that
was such a success for these FISD students or do something unique. Check out our “Put the Fun Back in Fundraising” blog post for more ideas.

Finally, the thing we loved most about Legends Pink Night was the chance to meet inspiring supporters and survivors in our local community, and we’d like to “meet” you too! If you’d like to share your survival story and pictures with us, use the hashtag #HopeJourney on Instagram and you just might help give hope to others.