Pink® Pledges to Donate $10k to NBCF on Giving Tuesday

Ronkonkoma, NY – November 23, 2021 – Pink®, the vitamin brand created by women, for women, is thrilled to partner with National Breast Cancer Foundation (NBCF) as their sole matching gift partner this Giving Tuesday. Pink will match all donations up to $10,000 on Giving Tuesday, set for November 30 this year, and will extend their donation match through December 1.

Pink® Vitamins believes that no one understands women’s health better than a woman herself, sparking the creation of their delicious Simply Radiant Multi For Her gummy, making the first step in wellness an easy decision.

“Our mission is to empower women everywhere, and be able to support a charity like NBCF that has the same mission,” said Kimberly Vigliante, SVP of Wholesale Sales and Marketing for Pink®. “We are honored to be able to match every donation made to NBCF to give more women access to necessary life-saving support and services.”

During Breast Cancer Awareness Month this past October, NBCF launched their RISE campaign to “Rally In Screening (Serving and Supporting) Everyone.” The pandemic put an enormous strain on women getting their routine wellness appointments over the last year and a half, which reduced the likelihood of early detection. NBCF and their partners are challenging everyone to RISE together and join the fight against breast cancer by making a donation, volunteering, spreading awareness, or sharing their story.

“Pink’s donation will directly provide breast health education, potentially life-saving mammography services to those who are uninsured or underinsured, and the support services needed to women at every step of the breast cancer journey,” said Becca Epperley, Director of Partnerships at NBCF.  “We could not further our impact without the amazing support of companies like Pink Vitamins and are grateful to call them our partner.”

NBCF continues their fight by participating in Giving Tuesday, which first originated in 2012 with the simple idea of encouraging people to do good. This notion has since turned into nonprofit and global movement that inspires people to give, collaborate, and celebrate generosity. Learn more at GivingTuesday.org.

About National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now^® by providing early detection, education, and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 15 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. For more information, please visit https://www.nationalbreastcancer.org/.

About Pink®
Founded in 2019 and based in Ronkonkoma, NY, Pink is a division of Piping Rock® Health Products, a leading manufacturer of superior quality nutritional supplements. A purpose-driven wellness brand created by women for women with a cause, Pink is dedicated to creating vitamins and supplements that empower women and fit seamlessly into their lives, while donating a portion of every sale to women’s charities. For more information, please visit https://www.pinkproducts.com/.

Press Contacts
Nicholas Senande
Media Marketing Manager
Piping Rock® Health Products
631-991-5715
[email protected]

Ashley Miller
Director of Public Relations
National Breast Cancer Foundation
318-348-8855
[email protected]